Pushing a greater selection during breakfast
VARYING up the breakfast offer with some baked goods in stores could be a sure-fire way to help drive up some sales.
According to Nielsen Scantrack data, unit sales for breakfast bakery products increased 2.4% year-on-year during the 52 weeks to 19 November, showing an increased demand for more baked options for the morning meal occasion.
Hovis reckons this can provide retailers with a prime opportunity to drive up sales across various categories. 
A spokesperson from Hovis suggested retailers stock more baked products alongside complementary categories to link up sales.
“This could come in the form of, for example, a bundle including eggs, avocados, hot sauce for those looking for something savoury, or bacon and maple syrup for those seeking something sweet,” they said.
To help boost this, Hovis has pointed out its Bakers Since 1886 range for those looking to spruce up their breakfast.
The spokesperson said: “In times of economic difficulties, shoppers may increasingly turn to ‘affordable luxuries’, and bread and bakery products are no exception here.
“This is where our Hovis Bakers Since 1886 can play a key role for shoppers looking to transform their breakfast or brunch with something a little more special, whether that be via our white, seeded or Granary half-cob loaves, cheddar cheese muffins or crumpets.”
