SWIZZELS has introduced price increases to its PMP range for the first time in its history.
Increasing its price on pack from £1 to £1.15, Swizzels said it chose the increase as a way of coping with inflationary pressures from the cost-of-living crisis while also protecting retailers’ margins.
To do so, the confectionery manufacturer partnered up with the National Federation for Independent Retailers to conduct research among shopkeepers to find their views on the future of PMPs.
Mark Walker, sales director at Swizzels, said: “Of the retailers we surveyed, 44% said that the majority of suppliers across all categories had already moved above the £1 PMP. In fact, 75% stated that they saw slightly higher sales or no change, proving that moving above the £1 PMP is a low-risk move.
“We fully believe the £1.15 PMP offers value for money and will protect consumer trust in tough economic times, while at the same time protecting our valued wholesale partners and diligent retailers.”
