Brand plans to ensure Burns Suppers success
TINNED food brand Grant’s is on a mission to make sure no one misses out on their Burns Suppers this year.
With the cost-of-living crisis causing more people to draw back on celebrations across the board, Grant’s reckons Burns events will move away from larger get-togethers in favour of personal gatherings at home or virtual meet-ups.
Despite this, Grant’s still aims to ensure that as many consumers as possible can still get their usual haggis, neeps and tatties.
With the firm pointing out that canned food sales have reached their highest rate since 2018, Grant’s reckons retailers can still get a boost from the poet’s national day this year.
On top of this, the canned food brand is set to donate hundreds of cans of its Grant’s Premium Haggis, to help make sure as many of the members of its local community can still enjoy their Burns Suppers.
A spokesperson for Grant’s said: “As mentioned, the cost-of-living crisis is affecting millions of Scots across the country, many of whom have been forced to rely on food banks to help feed their families.
“As a result, they may not be able to partake in the festivities celebrating Rabbie Burns. To ensure everyone in our local community can celebrate Burns Night, we’re donating hundreds of cans of Grant’s Premium Haggis to our local food banks in time for 25 January.”