MORRISONS has outlined plans to convert the majority of its McColls stores to the Morrisons Daily format.
Within the next two years, the supermarket said it intends have over 1000 Morrisons Daily stores converted from its suite of McColls.
David Potts, chief exec at Morrisons, said: “Today marks an important moment for the McColl’s business, colleagues and customers, as we formally welcome the business and its colleagues into the Morrisons family.
“We are now able to begin the urgent journey to transform McColl’s into a viable, well-invested and growing operation.”
Before McColl’s entered administration, there were plans in place to convert a total 450 stores into Morrisons Daily, of which 286 already have been.
Following Morrisons’ purchase of the McColls estate in May of this year, the supermarket found that converting the McColls estate to Morrisons Daily would deliver an immediate average like-for-like sales improvement of over 20%.
Potts said: “I’m confident that the McColl’s conversions, combined with the increased competitiveness that will be unlocked through investment and synergies, will make Morrisons a growing force in the important convenience market in the years to come.”
