KP Snacks has rolled out its new limited-edition Christmas packaging across its Tyrrells brand.
On shelves now, the new designs can be seen across what KP said is Tyrells’ top five flavours: Lightly Sea Salted, Mature Cheddar & Chive, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper and Veg Crisps with Sea Salt.
The limited designs see Tyrells’ on-pack characters don some festive hats including paper crowns, Santa and elf hats or carry Christmas gifts with bows.
KP said the festive designs will help engage shoppers as well as drive sales during the festive season, citing Nielsen data from 2019 that found a 74% increase in sales for sharing packs across crisps, snacks and nuts (CSN) during the period.
Amy Heap, Tyrells marketing manager at KP Snacks, said: “Over the Christmas period, shoppers are willing to spend more on higher quality CSN products and Tyrrells crisps are the perfect premium option to tempt shoppers to trade up.
“With taste and quality at the heart of the Tyrrells offering, our limited-edition packs deliver a special and flavourful snacking experience, perfect for all sharing occasions this festive season.”
