PRE-MIXED cocktails are set to boom in the ready to drink (RTD) market and retailers can gain from this, too, with a versatile range, according to drinks firm Hammonds of Knutsford.
With parties and celebrations dominating the end of the year, Hammonds reckons retailers will be able to drive some RTD sales through its BuzzBallz cocktails brand.
Available in 200ml round cans, Buzzballz have an ABV of 13.5% with an RRP of £3.75.
There are six variants that make up the cocktail selection, including Choc Tease, Tequila ’Rita, Strawberrry ’Rita, Lotta Colada, Chilli Mango and Espresso Martini.
Tim Dunlop, brand director at Hammonds, said: “RTDs are a fast-growing category, yet the market is crying out for more innovation and excitement and Buzzballz cocktails is the coming together of indisputable fun and quality.”
