BAXTERS Food Group has made its first foray into the gifting market with the launch of a new range of Christmas hampers.
The hampers are made up almost exclusively of Scottish products and experiences.
The small businesses supplying the contents of the hampers will benefit from favourable commercial terms, according to Baxters.
One small firm set to benefit is Argyll Coffee Roasters, based in Tighnabruaich on the Cowal peninsula. The firm has secured a deal to supply 10,000 tins of coffee to Baxters of Scotland.
Matthew Bending, director of e-commerce at Baxters Food Group, said: “We know there is a market for unique hampers as shoppers look for something truly personal to gift at Christmas and, as a proud family-run Scottish company, we wanted to create an offering that truly supported small Scottish businesses.
“Our team has searched the length and breadth of Scotland to find the most premium and coveted products and experiences, so as well as offering a gift with a difference this Christmas, we are also making a genuine difference to small Scottish suppliers.”
