AG BARR has rolled out two new promotions across its Rubicon Raw energy drink brand.
The first promotion is running across 4x500ml multipacks of Rubicon Raw’s Orange & Mango and Raspberry & Blueberry flavours.
It offers consumers the chance to win a holiday and there will also be daily prizes including a Garmin Smartwatch and American Tourister backpack.
The second promotion is exclusive to the convenience channel and offers shoppers the chance to win a bike every week in the run up to Christmas.
Both promos will be supported by digital advertising.
Adrian Troy, marketing director for AG Barr, said: “Rubicon Raw has had a phenomenal launch, quickly establishing itself as an important part of the category.
“Some 60% of the brand’s sales have been incremental by recruiting new and lapsed energy consumers and current consumers are also buying Rubicon Raw more frequently than other brands in the market.”
