CHUPA Chups is bringing an Australian range to the UK this August, diversifying its offer in the process.
Already said to be popular in the southern hemisphere, Chupa Chups Incredible Chew is available in three flavours: Green Apple, Orange, and Cola.
The new Chupa Chups proposition comprises individually wrapped sticks in a 45g pack.
Kate Howe, brand manager of Chupa Chups UK, said: “Chupa Chups has been making the most playful sweets in the world since 1958, and we are excited to be building on the foundations of this iconic brand and expanding our wrapped singles offering with Incredible Chew, the perfect portion-controlled pocket-money sweet that delivers a long-lasting taste sensation.
“Adding Incredible Chew to our portfolio means that we can deliver the taste that Chupa Chups’ customers love across a range of textures, formats and price points, variations that always entice shoppers in the confectionery category.”
Chupa Chups’ new Incredible Chew 45g packs are priced at 75p RRP.
