COCA-COLA Europacific Partners is ramping up marketing activity for the Oasis brand this summer with a focus on the lunch time shopping occasion.
The campaign includes video content on social media and digital out-of-home media in high footfall areas of city centres.
CCEP said the campaign will encourage consumers to “Be your own Oasis.” It is aimed at young adults looking for refreshment on the go.
Martin Attock, vice president, commercial development at CCEP GB, said: “Across the juice drinks category we have seen sales of on-the-go formats return to growth, up 29% over the past 12 months, with Oasis on-the-go formats up over 42%. We expect this trajectory to continue, particularly throughout the summer, and this new campaign will help keep Oasis front of mind with consumers on their lunctime shopping mission.”