Legoland Windsor promo returns to packs
COCA-Cola Europacific Partners is building on the partnership between its Capri-Sun brand and theme park operator Merlin Entertainments.
CCEP has revived its Legoland on-pack promotion across Capri-Sun packs. The promotion offers consumers one free adult or child entry with a paying adult to Legoland Windsor Resort.
Tickets can also be redeemed at Legoland Discovery Centres in Birmingham and Manchester.
To claim their free tickets, consumers are invited to scan unique QR codes on millions of promotional packs, to secure a ‘buy one get one free’ voucher. Vouchers will be valid until 31 December this year.
Launched last month, the promotion is scheduled to run until 22 July.
Packs carrying the promotion include: 4x200ml multipacks of Capri-Sun Orange and No Added Sugar Orange, 8x200ml multipacks of Capri-Sun Orange, Blackcurrant and No Added Sugar Orange, 15x200ml multipacks of Capri-Sun Orange and 1L bottles of Capri-Sun Orange Multi-Vitamin Squash.
CCEP is supporting the promotion with out-of-home and social media advertising, as well as in-store activation.
Martin Attock, vice president, commercial development at CCEP GB, said: “As the number one kids juice drinks brand in grocery and convenience, partnering with one of the nation’s favourite family attractions in the UK makes perfect sense.
“Our previous ‘Kids Go Free’ promotions have a proven track record of success in helping to drive sales for retailers.
“We also know that with continued pressures on the cost of living, families will be looking for offers to help make day-trips and holidays more affordable this summer.
“This is a feel-good promotion that we’re encouraging retailers to get behind in-store – giving shoppers something to get excited about whilst boosting sales in the process.”
