Prominent local provenance

BROADLAND Drinks is keeping an eye on the future with a rebrand for Three Mills wine.

Revamped packaging is rolling out across the brand’s entire portfolio, including the Reserve and Varietals ranges.

New labels for the Norfolk-based wine brand feature the windmills of the region more prominently across the bottle in a bid to increase stand out on shelf.

The packaging revamp comes in the context of rising prices for imported wine, which the domestic brand hopes to capitalise on.

Fran Draper, marketing director for Broadland Drinks, said cost increases are “seriously impacting wines produced outside the UK,” while the Three Mills brand has “retained its attractive price point for retailers.”