A convenient climate truth

TWC finds positive c-store perceptions

Young adults in particular said sustainability concerns influence where they shop.

OVER one third of consumers believe that shopping at convenience stores is better for the environment, according to a new report from TWC.

The data services firm’s ‘Do good, feel good’ report revealed that over 70% of consumers are concerned about the environment and sustainability issues – and these concerns are affecting where consumers shop.

In addition to the 40% that agreed shopping in convenience is better for the environment, almost half of respondents to TWC’s survey said that sustainability will have a greater influence over where they shop in the future.

The report did find split opinions on the environmental impact of shopping at c-stores, with 35% agreeing it is better for the environment, 33% disagreeing and 32% unsure.

Environmental positives of the convenience channel highlighted by TWC included that these stores are most commonly visited on foot; support the local economy and in some cases local suppliers; and have lower basket spend, meaning less waste.

Concerns over the environmental credentials of the convenience channel included the logistics of delivering to a network of small stores.

By generation, those aged 18-24 were most likely to ‘strongly agree’ that sustainability concerns are already influencing where they shop for groceries.

Sarah Coleman, communications director at TWC, said:

“This is a really important issue for consumers and one that is going to rise in importance or possibly become an expectation.

“Almost two-thirds of consumers agreed that food retailers who don’t take sustainability or environmental issues seriously are likely to lose out in the future – this is a big watch out for all businesses.”

• The Do good, feel good report is the fourth and final part of a mini series from TWC Trends. The full report can be found at twcgroup.net