Store branding for coffee to go

UCC’s white labelled machine allows
retailers to add their own branding

IF sourcing a convenient way to offer 24-hour barista quality coffee is the problem, then Ueshima Coffee Company (UCC) reckons it has the solution.

The coffee-to-go specialist firm has been touting the benefits of its UCC To Go Premium Automated Retail machine.

According to UCC, its To Go Premium machine is the most customisable automated bean-to-cup coffee machine on the market.

UCC To Go Premium machines are white-labelled, meaning retailers are able to add their own branding. UCC To Go Premium machines use freshly ground coffee, fresh beans and fresh milk which the firm said will provide up to 400 barista-quality cups of coffee per day.

UCC Coffee has also claimed that the machine’s touchless operation – which has Apple and Google Pay functionality – provides consumers with more hygienic ways to pay.

A spokesperson for UCC said: “Thanks to its entirely personalisable user interface, the machine can be white labelled to any operator or brand and its telemetry enabled software allows you to review stock, verify cleaning and maintenance, as well as the possibility to update the drinks menu or create promotions from a central location without the need for face-to-face interactions with your estate.”

UCC has predicted that more consumers will be looking for better quality coffee from out-of-home locations, after what the coffee company described as a boom for in-home coffee solutions, which have become more affordable.

The firm highlighted a survey of coffee drinkers from November 2020 which revealed 83% of coffee drinker respondents agreed that the quality of the coffee is important when making their purchase – an increase of 15% on 2018.

The UCC spokesperson said it is therefore important that retailers ensure that their stores’ coffee-to-go offer strikes the right chord with shoppers.

They said: “Customers want good quality, great tasting coffee delivered in a slick and frictionless manner – no matter where it’s from.”