PML adds dark fruit

For use with IQOS, Heets Mauve is a menthol tobacco variant with dark fruit.

HEATED tobacco brand IQOS has a new flavour, thanks to the introduction of a fruity new variant to the Heets range.

Philip Morris Limited has launched Heets Mauve, a menthol tobacco blend boasting flavours of dark fruit.

The new Mauve variant is the tenth flavour to join the Heets range in the UK. Heets Mauve is available through cash and carry and wholesale channels, as well as through Philip Morris’ digital trade engagement platform.

Heets products are designed for use with Philp Morris’ IQOS heated tobacco system. Unlike a vape or conventional cigarette, IQOS delivers nicotine by heating tobacco without the combustion.

Kate O’Dowd, head of commercial planning for Philip Morris Limited UK & Ireland, said: “Broadening our Heets tobacco sticks range to ten variants with Heets Mauve offers retailers even more choice for their adult customers who have switched to IQOS, the UK’s number one smoke-free product.

“As part of Philip Morris’ commitment to delivering a smoke-free future, we will continue to supply our retail partners with products that meet the preferences of adult smokers looking for real tobacco satisfaction and a better choice than continued smoking.

“Retailers interested in stocking IQOS and the Heets tobacco sticks should contact their local PML representative.”