Seasonal range ready for Christmas
CHRISTMAS with loved ones is at the heart of Ferrero’s seasonal NPD strategy.
The firm has rolled out seasonal SKUs across its Ferrero Rocher, Thorntons and Kinder brands, including gifting and sharing packs for kids and adults alike.
The festive range includes a new 167g Kinder Bueno Advent Calendar; a new Grand Rocher variant, Grand Rocher Dark; and a range of Thorntons figures including the new Cheeky Reindeer and Cheeky Elf 90g packs.
It’s not just NPD either, this year also sees Ferrero revamp the Kinder brand by refreshing the Christmas artwork on all seasonal packs.
Levi Boorer, customer development director at Ferrero, said the revamped art provides a “modern look and feel that will create standout on shelf.
Commenting on Ferrero’s seasonal range, Boorer said: “We are all hoping to be able to enjoy a Christmas with our loved ones this year.
“With the easing of restrictions many of us are eager to celebrate by getting together and this is a promising time for retailers too.
“We have developed our seasonal range across Kinder, Ferrero Rocher and Thorntons to provide both individual treats and sharing formats to meet shopper demand for all occasions.
“Although our core range may be available all year round, our Ferrero Rocher and Thorntons range make great gifts during seasonal occasions.”
