Cadbury goes vegan

MONDELEZ has launched a vegan friendly plant-based range under its Cadbury brand.

Cadbury Plant Bar is made using almond paste and is available in two flavours: Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces. Both bars are registered with the Vegan Society.

The 90g bars have an RRP of £2.50 and Mondelez has recommended siting the new SKUs alongside other Cadbury products in store.

Packaging for the new bars is made from 100% plant-based materials.

Speaking at the launch of Cadbury Plant Bar, Ericka Durgahee, vegan trademark marketing manager for the Vegan Society, said: “As we approach World Vegan Day on 1 November, the Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favourite delicious chocolate bar without the use of animal products.”

Louise Sigant, UK managing director for Mondelez International, said: “At Mondelez, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”