Research reveals snack trend
HEALTHIER options are high on the agenda, even when it comes to snacking, according to Graze.
Pia Villa, chief brand officer for Graze, which offers a range of healthier snack bars, highlighted research that revealed a high proportion of consumers are seeking out lower-calorie alternatives.
Research carried out by Graze earlier this year found that 42% of consumers claim they are willing to, or will probably pay more for, healthier snacks. The brand’s research also found that 58% of consumers either always, “or sometimes”, looking at the number of calories on snacking products.
Villa said: “In recent months, we’ve seen a shift in attitudes with consumers moving away from indulgence as they started to refocus on their health, which presents a real opportunity for the healthy snacking category.
“With Graze, shoppers can enjoy a variety of delicious, portion-controlled sweet and savoury snacks.”