Bestway brings symbol sales together
The new team will service 2,544 stores with dedicated business development managers in place to give support and help develop joint business plans with retailers.
The group’s new business team will also double in size to focus on attracting new retailers and showcase the offer the group can provide from fresh focused, full shop missions; to leading value, impulse and alcohol led offers.
Retail director Mike Hollis said: “Our teams have been working incredibly hard behind the scenes to harness the scale, talent and expertise across our newly combined convenience business.
“Bringing together our teams is an important step in delivering our ambitious growth plans for Bestway and our retailers.
“This also paves the way for us to deliver new initiatives for our retailers and enables us to extend to all our symbol retailers, some of the existing high calibre support we provide, such as access to our specialist store development team.”
The field-based team will be led by head of symbol fascia, Paul Adams, and Jamie Davison is to lead the new business and store development team.
A newly formed central operations team, led by Frankie Haynes, will provide strategic and operational support to the field teams.
“As we refine our service proposition drawing off our immense 45-year heritage in wholesale and responding to retailer needs across the UK, there will be more good news to come,” said Hollis.
“The market is changing fast alongside changing consumer behaviours, and we are constantly looking ahead to shape our service and lead into the future.”