CEREALS giant Nestlé has launched a Paralympics tie-in on-pack promotion.
The promotion is running on Shreddies, Cheerios, Nesquick, Shredded Wheat and Go Free packs.
Each pack gives families the chance to win hundreds of prizes including a treadmill, mini trampolines, city bikes, National Trust memberships, Adidas vouchers and sport water bottles.
Regional marketing director, Toby Baker, said: “Nestlé Cereals has always been committed to making a positive difference to people’s lives by encouraging a healthier lifestyle, and this partnership has given us the perfect opportunity to share ideas to improve the nation’s wellbeing beyond what is eaten at the breakfast table.”
British Paralympic Association chief executive, Mike Sharrock, added: “We have really enjoyed having Nestlé Cereals on board as one of our Gold Partners this last year and a half.
“Promoting health and inclusivity lies at the heart of ParalympicsGB, and we can’t wait to see our athletes on the cereals.”