IMPERIAL Tobacco has released new limited edition Gold Leaf Carnival Edition Papers.
The 30g pouches come in four carnival themed designs with an RRP of £12.80.
To help the tobacco stay fresher for longer, Imperial has introduced a click and close feature for Gold Leaf pouches.
Market manager Chris Street said: “At Imperial, we like to originate, and these two new innovations will give adult smokers more reasons to stock up on Gold Leaf.
“Limited edition papers are often considered collectables by RYO customers, so we’d recommend retailers stock up now while they can, to take advantage of the additional sales generated by these carnival themed designs.”