WEETABIX Melts are hitting television screens for the first time as part of a £2.5m campaign to raise awareness of the brand.
The support includes a social media campaign, including direct links to purchase, as well as in-store POS.
Head of brand, Gareth Turner, said: “Feedback has already been hugely positive since launching in March.
“Rate of sale is strong and with our new TV advert and promotional support, we expect this to increase further.”
