Pod vapes brands are flying high

EASE of use and flexibility are fuelling growth for pod-mod vape systems.

That’s the view of Duncan Cunningham, UK corporate affairs director at Imperial Tobacco, the firm behind Blu.

“Whilst open systems have traditionally dominated the vaping category – currently making up 81% of the market – the introduction of pod-mod devices in recent years has seen closed systems, such as Myblu, continue to trend upwards, regaining its share of the category back towards 20%,” he said.

And, according to Cunningham, it’s those pod-mods which include nicotine salts that are proving to be a hit with c-store customers.

“Within traditional retail, nicotine salts (nicsalts) have grown to become the preferred liquid for pods.  Nicsalts result in nicotine being absorbed into the body faster than normal e-liquids. This rapid absorption of nicotine through nicsalts allows products like Myblu Intense to more closely replicate the experience of smoking a traditional cigarette,” he said.