UNILEVER has its sights set on sustainability with the launch of new eco-friendly packaging for it’s Hellmann’s brand.
The move will see Hellmann’s squeezy range packaged in bottles made with 100% recycled PET plastic.
Hellmann’s bottles will also display a ‘New 100% Recycled Bottle’ logo on the front of packs.
Unilever said 40% of the Hellmann’s squeezy range is already packaged in the new recyclable bottles with a full rollout expected by the end of 2022.
The packaging overhaul is expected to save an estimated 1,480 tonnes of virgin plastic each year.
Andre Burger, vice president of foods and refreshment for Unilever UK & Ireland, said: “With our new 100% recycled plastic bottles, which are also fully recyclable, we’re providing shoppers with an accessible and simple way to help make their households and mealtimes more sustainable – whilst continuing to enjoy the products they love.”
