YOPLAIT Kids has joined forces with Team GB to launch a new partnership ahead of the Tokyo Olympic Games, scheduled to go ahead this summer.
The three-year partnership will see Yoplait Kids become the official yogurt of Team GB.
As part of the partnership, Yoplait Kids portfolio of brands, which includes Petits Filous and Frubes, will benefit from a seven-figure marketing blitz, including on-pack promotions, social media activity with Team GB athletes and a TV advert set to debut in June.
Joanna Goodman, head of marketing for yogurt at Yoplait parent firm General Mills said: “Team GB’s mission is to ‘Unite & Inspire through the power of Olympic sport’ and we felt this was a perfect fit with Yoplait Kids.”
