A spirited start to the year

Nordic Spirit


JTI’s nicotine pouch brand Nordic Spirit has had a strong start to 2021, having scooped a Product of the Year award.

The brand, which launched in the UK in 2019, topped the nicotine pouch category following a survey of 9,865 consumers conducted by Kantar.

Nordic Spirit’s success at the Product of the Year Awards 2021 comes in the wake of a packaging revamp for the brand. Last summer, Nordic Spirit was given a facelift coinciding with the launch of a new variant. The range now includes Mint, Bergamont Wildberry, and Elderflower variants.

Commenting on the award win, Stephane Berset, marketing vice president at JTI UK, said: “We are delighted to be awarded the much sought-after Product of the Year accolade for Nordic Spirit. Since launching in 2019,

“Nordic Spirit has gone from strength to strength and is now the number one nicotine pouch brand in the UK. We couldn’t be prouder and we would like to thank everyone who voted for our product.”

Helga Slater, MD of Product of the Year, said: “Innovation comes in all shapes and sizes and in what has been a challenging year for everyone, we have seen brands big and small step up and stand out for some truly exceptional products.”