New face for JTI lower risk

Gemma Bateson JTI
Bateson will take over from Nick Geens as head of reduced risk products

JTI has appointed a new head of reduced risk products.

Gemma Bateson joined JTI in 2010 and has since taken on roles as the general manager and director for JTI Worldwide Duty Free’s Middle East, Africa and UK sectors, as well as corporate affairs and communications director for Worldwide Duty Free.

Bateson – who has 15 years experience in sales and category management – is also a former sales manager at Mondelez International and sales representative at British American Tobacco (BAT).

Nick Geens, the former head of reduced risk products, is moving to JTI’s Turkish division to assume the role of marketing director.

Bateson said: “This is a hugely exciting category for us as a business and for our retail partners, providing significant growth potential as the category continues to grow in popularity. I hope to bring a different perspective using my prior experience and look forward to working with JTI colleagues and retailers to embed our heated tobacco offering, (Ploom) across the UK.”