PEPSICO has joined forces with Sony to launch a new consumer competition offering shoppers the chance to win a PlayStation 5 console.
The on-pack promotion invites consumers to search for four special virtual Doritos chips based on the symbols found on PlayStation controllers.
To be in with the chance of winning a PlayStation 5 – or a host of other PlayStation-themed rewards – consumers are invited to submit codes found on promotional packs via a dedicated competition website.
PepsiCo is supporting the promotion with a range of activities including in-store displays and digital content. The campaign is running across Western European countries.
