Naked taps into the demand for fibre rich drinks
SMOOTHIE brand Naked has shaken up the aisle with the roll out of its new variant Fibre Machine with the aim to support UK consumers’ fibre intakes.
Following The Food Foundation 2025 report which found that only 4% of UK adults hit the government’s recommended daily intake of 30g of fibre, Naked has introduced its new natural drink Fibre Machine to support more adult shoppers to reach this goal.
Each bottle offers 4.2g of fibre per serving through a natural blend of kiwi, apple and spinach which is then boosted with chicory root fibre and apple cider vinegar.
Naked Fibre Machine is suitable for vegans and also is packed with vitamins C, B1, B2, B6 and E to help contribute to normal energy-yielding metabolism and reduce feelings of tiredness and fatigue.
The Naked Fibre Machine comes in a 750ml take-home pack as well as a 300ml single-serve format which come at £4.50 and £3 RRP respectively.
Liz Ashdown, marketing director at parent firm Tropicana Brands Group, said: “Health is no longer aspirational and can be actively supported with small, meaningful improvements.
“We’ve seen how quickly interest in nutrition and wellbeing has grown, with 46% of consumers now ranking gut health as their top health priority.
“Naked Fibre Machine is a delicious way to add fibre to your everyday routine, without compromising on taste or convenience – it’s a great tasting smoothie first, with fibre as an added nutritional benefit.”
