Energy drink upgrades

Halo promotion

CCEP has announced a new partnership between Monster Energy and Microsoft’s new 2021 Halo Infinite game.

As part of the partnership, promotional packs of Monster Original and Monster Ultra White now offer consumers the chance to collect codes which can be exchanged for performance upgrades in the game’s online multiplayer mode.

Until 31 March 2021, consumers can enter their codes on a Monster microsite, which will then link with their Xbox live account.

The campaign is being supported by POS materials which are available from CCEP.

Simon Harrison, vice president of commercial development at CCEP said: “We anticipate this momentum will continue over the winter and into 2021, so our advice to retailers is to stock up on promotional packs and supporting POS.”