MEAT snacking brand Peperami has launched a new PR campaign with love at its heart.
The new ‘Love at First Bite’ campaign sees three single celebrities take part in a Peperami fuelled dating experience.
A new video series featuring boxing champ Anthony Joshua, radio and TV presenter Maya Jama and Scottish pop sensation Lewis Capaldi has been produced by the brand to run across social media channels.
Each episode features three mystery cooks who are tasked with creating a dish using Peperami Chicken Bites. The celebrities then choose their dinner date based on the dishes.
Peperami is supporting the campaign through social media activity across Instagram, Facebook, Tik Tok and Twitter.
Pavan Chandra, marketing manager at Peperami said: “It has long been said that the way to a man’s heart is through his stomach, but the same could be said for women too! We thought it was about time someone put this to the test.
“What we eat offers an insight into our personality. Just like selecting from a food menu, we select our significant others with a similar list of characteristics that are important to us.
“With chicken crowned the go-to dish by daters, Peperami Chicken Bites is perfectly placed to explore this theory and play match-maker.”