The new look packs are available in a 350g or 180g jar, 140g pouch, 25g single serve stick and hot chocolate pods.
Mars Chocolate Drinks & Treats decision to revamp Maltesers Hot Chocolate packs comes at a time of popularity for the hot chocolate subcategory. Kantar figures for the 52 weeks to 19 April revealed that the UK hot chocolate category had an annual sales value of £126 million, with brands dominating the market – accounting for 84% of value sales. The figures also revealed one in eight UK households purchased a Galaxy or Maltesers hot chocolate SKU last year.
Michelle Frost, general manager at Mars Chocolate Drinks & Treats said: “We are delighted to share our new look Maltesers Hot Chocolate with retailers and consumers alike.
“The eye-catching packaging really brings to life the chocolate taste of this delicious drink, and creates synergy on shelf with our Galaxy Hot Chocolate range.”