SWIZZELS is back on the small screen with a new national TV campaign to support the launch of its Great British Puds pack.
The ad debuted last month during Channel 4 prime time show Celebrity First dates, and is now running across a range of channels including ITV, Channel 4 and Sky One, with further support in the shape of PR, social media and digital activity.
As part of the new campaign, Swizzels has introduced a new mascot, Mr Swizzels, a fictional confectioner responsible for the brand’s new product development.
