MONDELEZ has taken frogs to space with its latest launch.
Cadbury Dairy Milk Freddo Treasures has blasted off with the roll out of Cadbury Dairy Milk Freddo Treasures Space Series.
The new range builds on the Freddo Treasures brand, launched last year, by introducing a new space themed design on pack, as well as supporting POS materials.
Cadbury Dairy Milk Freddo Treasures was launched in 2019 with a focus on offering a treat under 100 calories. The Space range continues this, with only 76 calories per pack.
Nicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelez said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one NPD launch in standard chocolate in 2019.
“We’re confident that the new Space range will continue the success of this incredible new product.
“In consumer testing, our Space series theme surpassed the performance of our first series, Hunters. We know that it’s going to drive real excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store.”
