ERDINGER Weissbräu has signed Liverpool FC manager Jürgen Klopp as brand ambassador for the Bavarian brewery.
The partnership will feature TV commercials, multimedia content and an outdoor advertising campaign.
Brewery owner Werner Brombach said: “Together, we plan to launch a number of Erdinger campaigns in 2020 which will be fun for football fans and beer lovers as well as for those who don’t currently have a particular affiliation with either.”
