WHILE retailers in other parts of the UK may struggle to find cause for celebration this month, Scottish stores have a national poet to help them through the winter.
Falling on 25 January, Burns Night is tailor-made for this time of year, with traditions that are well suited to the kind of categories shoppers seek out on a cold evening.
For over 200 years, families and friends have gathered to celebrate Scotland’s most famous poet, with a big feed and a few drams to wash everything down.
The first Burns supper was held at the bard’s cottage in Alloway, South Ayrshire on 21 July 1801 – the fifth anniversary of his death.
It’s a tradition that has been going strong ever since, with Burns suppers now taking place across the globe.
Haggis, neeps, tatties and – of course – whisky, are all traditional favourites on Burns Night, but there’s plenty of scope for Scottish brands from a variety of categories to get in on the act.