Meringue milestone

Meringue flowers
Flower & White’s artisan meringues have proved to be a big hit with shoppers.

IT might have started life in a garden shed, but meringue firm Flower & White now employs 40 staff and is going from strength to strength.

Ten years after it was founded by husband and wife duo Leanne and Brian Crowther, Flower & White has celebrated its birthday by relaunching its snacking range with plastic- free packaging.

The 100% recyclable packaging will be offered across its range, which includes meringue bars and bite size pieces covered in Belgian chocolate.

“They’re very low in calories, indulgent and light,” said cofounder Leanne Crowther.
She explained that Flower & White was first started by Brian after he decided to become a stay-at-home dad.

“He started baking cupcakes – the most amazing cupcakes actually.

“We started selling them at farmers’ markets and all sorts of events around the country and we did really well, nearly always selling out.

“But we needed a more reliable way of selling so after a number of years we decided to launch as a speciality food distributor.

“We wanted to do something new and exciting with the range and we were being asked for gluten-free options an awful lot by customers.

“That was when we launched our showstopper in the form of our giant Swiss meringue.
“At some of our bigger events we were selling literally thousands of meringues.”

Brian added: “We literally started off in our garden shed separating eggs by hand, gently heating the sugar and adding natural flavourings. Now look at us, we’re selling our meringues all over the world and there’s still a lot more to come.”