IT might be best known for its range of premium nuts, but Sun Valley is now venturing into the crisps category with the launch of a new brand.
Its ‘Well-Crafted Crisps’ are hand-cooked in Britain, made from locally sourced potatoes and available in five flavours: Sea Salt, Cheddar & Caramelised Onion Chutney, Sea Salt & Chardonnay Vinegar, Sweet Chilli & Lime and Smoked Paprika.
Alison Robson, marketing manager at Sun Valley, said: “The UK snacking market is growing at an exponential rate. In bringing these new products to market, we’re ensuring we’re at the forefront to keep up with customers’ expectations.”