RETAILER input has been informing the PMP strategy at KP Snacks.
The firm has been inviting retailers members of its SnackPartners Ambassadors Forum to provide feedback on how they think KP Snacks can improve its performance of, as trading director Matt Collins explained.
“With KP Snacks growing ahead of the market in £1 PMPs, we are in the perfect position to drive overall category growth.
“We also take a lot of insights and learnings from our retailer partners,” he said.
Collins said the retailer forum has had a direct influence on the firm’s PMP strategy.
“For example, at the end of 2018 we launched larger cases across our £1 PMP range to help retailers better manage demand for the best-selling format.
“Rising from 12 to 16 packs, the larger new cases will not only make stock last longer but have been redesigned to be stackable and also include a punch hole for easy set-up and maintenance of secondary displays.
“They are available across Skips, Nik Naks, Space Raiders, Big Hoops, McCoy’s, McCoy’s Chips and the new Roysters PMP.”
