RTD move follows Coca-Cola’s purchase of Costa brand owner Whitbread in 2018
COCA-Cola has put its acquisition of Costa Coffee to use with the launch of a new range of cold coffee RTDs.
The new Costa Coffee RTD is rolling out in three flavours: Classic Latte, Caramel Latte, and Black Americano.
Costa Coffee RTDs are made using the same Mocha Italia Signature Blend coffee beans used in Costa Coffee stores.
Each can also boasts a fairly low calorie count, ranging from 15-108 calories per 250ml can.
The new range launched late last month, nine months on from Coca-Cola’s purchase of the Costa business from Whitbread.
Support for the new range is expected to include a marketing campaign comprising outdoor and digital advertising, as well as PR and sampling activity.
Jennifer Mann, senior vice president of global ventures at Coca-Cola said: “This demonstrated the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee. The result is a fantastic tasting, ready-to-drink coffee.”
Dominic Paul, chief executive of Costa Coffee said: “Through this collaboration we’ve been able to work together to offer consumers the great taste of Costa Coffee in a can for the first time.
“We are committed to working together to give consumers more opportunities to enjoy the Costa Coffee they know and love, whenever they want, wherever they are.
“We’re really proud to have brought this product to market at such speed whilst still ensuring the range has proper coffee at its heart.”
