WALKERS has launched its first ever taste guarantee promotion across its ‘Better For You’ portfolio.
Covering Walkers Oven Baked, Sunbites and Snack-A-Jacks, the campaign will see packs feature a flash that reads: “Great taste guarantee, or your money back”.
Marketing manager Michal Iwasyszyn said: “We know that shoppers’ number one concern when choosing smarter snacks is the perceived taste.”
