Get appy to boost sales

RETAILERS who use apps to notify their customers of discounts and deals are on the right track, according to a new study.

GlobalData found that nearly half of UK consumers who use retailers’ apps do so to get notifications about promotions, with smartphones also helping to encourage impulse purchases.

Hannah Thomson, senior retail analyst at GlobalData, said: “The popularity of this feature among consumers suggests that this form of communication may be more effective than the more-established method of an email newsletter. Retailers must, however, ensure their apps deliver the functionality consumers value.”