Veggie haggis up by almost a third since Burns Night 2016
Despite being no stranger to the interest of timorous beasties himself, a traditional celebration of Robert Burns can be a bit of a carnivorous affair, but Scottish shoppers are increasingly turning to vegetarian alternatives.
With meat-free and ‘flexitarian’ diets on the rise, Kantar Worldpanel has found that sales of vegetarian haggis have risen by almost a third in the three years since Burns Night 2016.
Meat-free haggis now accounts for 10% of all haggis sold in Britain, which amounts to total sales worth well over £1m.
Traditional haggis also remains popular, as a Kantar Worldpanel spokesperson explained: “Sales of the traditional meat ‘great chieftain o’ the puddin’-race’ are worth £10 million, adding up to 2,000 tonnes of haggis.
“The big name brands have been the chief beneficiaries of this enduring popularity, with branded items accounting for 90% of trade – though with Tesco announcing a vegan alternative this year and the plant-based trend not going anywhere, own label brands could see a boost.”