CEREAL brand Weetabix has launched a new multi-channel marketing campaign asking people how they have their Weetabix.
The ‘Any-Which-Way-A-Bix’ campaign aims to celebrate all the ways people enjoy their Weetabix, with recipe inspirations shared on TV, on pack, online and in-store.
A new dedicated TV advert will run as part of a £10m media spend, with ideas for bowls also available across social media channels.
In-store promotions and POS will also be used to capture shoppers’ attention.
