FOLLOWING the brand’s successful launch earlier this year, MaltesersTruffles now has its first ever dedicated advertising campaign.
The digital-only marketing push consists of a series of four adverts that show people buying Maltesers Truffles as a gift, before realising they are too tasty to give away.
Mars Wrigley Confectionery UK has invested £1.2m in the launch, which will also consist of premium point of sale and media tools designed to drive awareness of the new addition to the Maltesers range.
Rebecca Shepheard-Walwyn, brand director, Maltesers, said: “Maltesers Truffles is a leading product for us this Christmas and following the success of our first ever digital-only campaign earlier this year with Maltesers Buttons, we’re continuing this approach.”
The campaign will also involve out of home advertising and sampling activities.
