FREE-range egg brand The Happy Egg Co. has transformed its entire range to offer eggs that are much richer in Vitamin D.
Its new range contains 28% more Vitamin D per 100g than standard eggs, giving consumers 95% of their recommended Vitamin D intake from just two large eggs.
The range will feature an updated packaging design that showcases the new Vitamin D credentials, as well as the brand’s new proposition – ‘full of natural tasty goodness’.
Vitamin D is essential for the regulation of calcium and also helps the immune system, but it is estimated one in five adults in the UK are deficient in it.
Stuart Agnew, category and marketing director at parent firm Noble Foods, said The Happy Egg Co. added Vitamin D to the diet of their hens to be passed on to the eggs.
“Eggs are one of very few foods in our daily diet which naturally contain Vitamin D, so we are really excited to be able to pass even more of this fantastic health benefit on to consumers,” he said.
