SNACKING kits should be seen by retailers as a growth opportunity for 2018 according to Mondelez, the firm behind Dairylea.
Mondelez said recent innovation in the category, including the launch of Dunkers Sweet Chilli Bites, Dairylea Snackers Mini Oreo and Dairylea Snackers Mini Chocolate Cookies in April, should generate excitement around the category.
Susan Nash of Mondelez said: “The Snackers NPDs offer a unique addition to the snacking kits market, combining the dairy goodness of Dairylea cheese and crackers with the sweet tastes of both the world’s number one biscuit brand, Oreo, and delicious Mini Chocolate Cookies. Sweet Chilli Baked Bites will excite younger consumers, as the fulfilling, energy-boosting snack features creamy Dairylea cheese with new sweet chilli flavour bites as the dunker.”
