Ploughing on with new packs

Fairfields rebranded crisp packets

PREMIUM crisp brand Fairfields has a new look thanks to a packaging overhaul with provenance at its heart.

The new design incorporates bright colours for each flavour, while the ploughed furrows depicted at the top of each pack are based on a photograph taken during last year’s planting season.

Fairfields rebrand coincides with the appointment of a new managing director, Richard Glennan, who previously owned Glennan’s Crisps before selling the brand to Tyrrell’s in 2011.

Commenting on his new role, Glennan said: “I have known the Fairfields Farm brand since the early days and it’s great to be part of the fantastic future ahead.

“This is the start of the next phase for Fairfields Farm. Through new ideas, further potential acquisitions and innovation within the snacking space, I’m looking forward to adding more value and seeing where we can go from here.”