WHILE retailers need to keep an eye on profit margins, a PMP will help to increase impulse purchases, encourage repeat custom and ultimately drive stock through more quickly. That is the view of Ed Jones, senior customer marketing manager at Vimto.
He said: “Value is extremely important to consumers nowadays; they are looking for transparency and confidence that the products they are purchasing aren’t overpriced.
“PMPs also make shopping easier for the consumer as they are clearly marked creating real on shelf presence, which in turn drives quicker purchase decisions.”
Jones said that the new Levi Roots flavour, Exotic Kick, has been developed exclusively for the convenience sector in a 500ml PET £1 PMP format.
He added: “Introducing the new flavour as a PMP is a tried and tested formula for Nichols PLC.
“The demand for PMP formats remains strong as shoppers demand value.
“We are confident this latest addition to the Levi Roots portfolio will give sales a kick, as well as help to grow the category.”
