BESTWAY has snapped up Bargain Booze in a deal brokered by administrators of the financially hamstrung wholesaler Conviviality.
The £7.25m deal sees Bestway take on the now-defunct Conviviality’s retail business, which includes 350 franchisees and more than 800 retail stores across the UK trading primarily under Bargain Booze, Select Convenience and Wine Rack fascias, as well as two distribution warehouses in Crew and Newcastle under Lyme.
The acquisition is the latest in a string of deals for the wholesaler which recently signed up 60 former Costcutter and Mace stores in a recruitment drive that closely followed the collapse of delivered wholesaler P&H.
Tennent’s brand owner C&C Group also snapped up an arm of Conviviality, acquiring its on-trade focused drinks wholesale businesses Matthew Clark and Bibendum.